FOR IMMEDIATE RELEASE
Monday, December 9, 2013
Contact: Kim McMillan, Director
Corporate Communications & Marketing
704-336-2643 or firstname.lastname@example.org
Through early December, nearly 3,000 local homes received requests to participate in a survey from the City of Charlotte. The survey is designed to provide a baseline of how the organization is serving residents, gauge perceptions of the City, and benchmark with other peer cities.
Residents who received this survey by mail are urged to take just a few moments and provide their perspective. The survey includes questions about quality of life in the community, local policies, demographics, ratings of local government services and resident use of services.
“Market research gives us an excellent understanding of how the community feels we are doing,” said Kim McMillan, the City’s Director of Corporate Communications & Marketing. “And as the emphasis on community engagement grows stronger in our organization, this survey will help to capture valuable opinions from our residents.”
The City contracted with the National Research Center to participate in the National Citizen Survey, an instrument that was developed with the assistance of the International City/County Management Association (ICMA) in 2001 to provide cities with a low-cost method to conduct market research.
The survey is offered in both English and Spanish. An online option is also available in order to help achieve a high level of participation. The City will utilize the study data to enhance program planning, budgeting, goal-setting and performance management. A report on the community’s feedback will be available early February 2014.