Contract: Jean Leier, 704-432-0496
CATS ADVERTISING MAKES GREAT STRIDES
Charlotte, NC, August 9, 2011 – In just 45 days of signing the contract to manage Charlotte Area Transit System’s (CATS) new advertising revenue program, Titan Outdoor has secured advertising contracts exceeding the first-year revenue guarantee of $562,500. “Generating alternative revenue streams is key to funding current and future transit programs,” said Olaf Kinard, CATS Director of Marketing & Communications. “Titan has made great strides in these initial days in promoting advertising on CATS.”
It has been more than a decade since CATS allowed advertisements on the exterior of its vehicles. Last year the Metropolitan Transit Commission (MTC) expanded CATS advertising policy to permit exterior advertisements. Titan Outdoor proposed the highest revenue guarantee among several bidders to CATS and the Charlotte City Council approved the contract in April 2011. “We have received a lot of interest from advertisers desiring to advertise in the Charlotte market,” said JD Allman, General Manager of Titan in Charlotte. “Our initial success in Charlotte is from local and national advertisers who realize the potential that advertising on public transit provides in reaching their customers.”
Titan Outdoor has a three-year contract with CATS with an option to extend for another two years with guaranteed payments of over $5 million. CATS’ bus and rail vehicles operate in Charlotte neighborhoods and throughout Mecklenburg County each weekday generating over 85,000 customer trips across 74 routes. To learn more about advertising on CATS, visit www.ridetransit.org or call Titan Outdoor at 980-613-4880.