MecklenburgCountyNC.gov
News
How Do I ...
Online Services
Public Records
Departments
2014 Stories
2013 Stories
2012 Stories
2011 Stories
2010 Stories
2009 Stories
2008 Stories
2007 Stories
2006 Stories
2005 Stories
2004 Stories
2003 Stories
2002 Stories
2003 News from Mecklenburg County

May 2, 2003

HEALTH DEPARTMENT BRINGS SPANISH-LANGUAGE PROGRAM TO COMMERCIAL AIRWAVES

Charlotte, NC - In an effort to address the specific health concerns of the fastest-growing segment of our population, the Mecklenburg County Health Department is putting its Spanish-language health program Salud y Vida on commercial television.

Salud y Vida will debut on WWWB 55 at 7:30am on Monday, May 5th.  It will air again on Friday morning at 7:00.  The Monday and Friday schedule will continue for five weeks through June 6th.   Running the show on WWWB will allow Salud y Vida to be seen on cable, on satellite or over the air with an antenna. 


Gina Esquivel, president of the Latin American Council of Charlotte, hosts the 30-minute program. 

The Latin American Council was instrumental in helping the Health Department identify health and lifestyle issues that were specific to the Spanish-speaking community in Mecklenburg County. 

Gina Esquivel
Teen pregnancy, immunizations and driving while impaired are featured topics on the upcoming episodes of Salud y Vida.

"With the talents and capabilities we have in health communications, it was natural for the Health Department to reach out to the Spanish-speaking community with these prevention messages," says Mecklenburg County Health Director Peter Safir.

It is the Spanish-speaking community that will, in part, decide the future of Salud y Vida.  During the show, a number will run at the bottom of the screen encouraging viewers to call if they would like to see additional programming like Salud y Vida.  The Health Department hopes to use this data to show potential sponsors that there is a market for the program to help offset the costs of its production. 

The Health Department also produces the award-winning television program Healthy Connections, ABLE! All Bodies Like Exercise and other television and video special projects as well as a Spanish-language safe food handling video and public service announcements on carbon monoxide (CO) and mammography.  Along with Healthy Connections, Salud y Vida also runs on the Government Channel which is channel 16 on Time-Warner Cable and 232 on Time-Warner Digital Cable. 

#  #  #

Media Contact: D.C. Lucchesi at 704-432-0344 or lucchdc@co.mecklenburg.nc.us



Printed from:

on: