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Goal: 10% Increase In Recycling

Mecklenburg County and its partners want to increase curbside recycling by 10% by February 2008.

February 16, 2007

Mecklenburg County hopes to increase the countywide curbside recycling goal by 10 percent by February 2008.

Staff and representatives from Mecklenburg County, the City of Charlotte, the towns of Davidson, Huntersville and Mint Hill, and the national Curbside Value Partnership (CVP) program, announced the goal during a kick-off for a county-wide "Wipe Out Waste "education campaign. The goal of the campaign is to provide more than 200,000 homeowners of Mecklenburg County with recycling basics such as how easy it is to get a curbside bin.

"Research shows that educating residents on the benefits of recycling and how to recycle in local communities has the greatest impact on increasing curbside recycling," said Laurette Hall, Environmental Manager – Waste Reduction for Mecklenburg County. "Our partnership with the City, towns and CVP provides us with resources to increase education to residents, which will help get more recycling bins at the curb and increase our recycling participation rate countywide."

During the campaign, Mecklenburg County residents in the participating areas will receive information in the mail about recycling in Mecklenburg County. Letters with magnets displaying the Wipe Out Waste brand and fliers will be mailed to residents in the coming weeks. Residents can also expect to see recycling tips, how to get a bin, and other information in their utility bills, emails, community newsletters and local media. Information can also be found at the County's Solid Waste & Recycling Web site www.wipeoutwaste.com .

"Our goal is to educate residents so that they can take action by putting recycables in bins and bins at the curb," said Hall. "This campaign will help increase in the residential recycling rate through education by providing residents with the information they need on where to get bins and what to recycle in Mecklenburg County. It also supports the County's focus on sustaining landfill capacity by reducing per capita waste disposal rates."

Mecklenburg County joins a growing list of CVP communities, an invitation-only program where the Aluminum Association and Can Manufacturer's Institute as well as their funding members, including Alc oa, Anheuser-Busch Metal Container, ARCO, Ball, Novelis and REXAM collaborate with individual communities to help them improve participation rates in local curbside programs.

Created three years ago, the national CVP program is a research-based partnership with communities, haulers, material recovery facilities (MRFs) and other stakeholders to identify solutions to improving curbside recycling programs and address falling recycling rates. CVP wants to increase residential participation in local curbside recycling programs and make curbside programs more profitable and sustainable. Current CVP partner communities include, but are not limited to, Arlington County, VA; Brevard County, FL; Burlington County, NJ; Denver, CO; Kansas City, MO; Indian River, FL; Omaha, NE; Orlando, FL and several counties in Pennsylvania. For more information on the CVP program, visit www.RecycleCurbside.org .




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