CHARLOTTE – An environmental psychologist who designs community-based programs focused on sustainable behaviors is coming to Charlotte to speak to employers about incorporating social marketing in their efforts to help improve air quality.
Clean Air Works! and N.C. Air Awareness have joined forces to offer this presentation from the pioneer of Community-Based Social Marketing (CBSM). For more than two decades, Dr. Doug McKenzie-Mohr has been working to incorporate scientific knowledge on behavior change into the design and delivery of community programs. Dr. McKenzie-Mohr has worked internationally with a diverse array of governmental and non-governmental agencies, assisting them in identifying the barriers to behavior change and in developing community-based social marketing initiatives to overcome these barriers. His book, "Fostering Sustainable Behavior: An introduction to Community-Based Social Marketing (CBSM)," has become requisite reading for those who deliver programs to promote sustainable behavior.
This workshop will:
• Outline community-based social marketing and the five techniques proven to create behavior change,
• Showcase success stories from across the country,
• Offer a set of recommendations regarding how CBSM can be supported within an organization, and
• Allow time for participants to tap McKenzie-Mohr’s expertise and advice about how to address specific challenges they may face when promoting clean commuting at their worksite.
McKenzie-Mohr will be speaking at the second in a series of four nationally-recognized Clean Air Works! workshops designed to help local business leaders build robust, successful commuter programs for their businesses on Thursday, May 20, from 11:30 a.m. – 1 p.m. at the Harris Teeter Corporate Offices, 701 Crestdale Road, Matthews, NC. A light lunch will be provided to those who register in advance.
The workshops are free, but space is limited. Register before May 17 by calling 704-716-0734 or by visiting http://cleanairworks.org.
Launched in 2006, Clean Air Works! is a project of the Regional Air Quality Board in collaboration with the Regional Planning Alliance, the City of Charlotte, Mecklenburg County, Charlotte Area Transit System (CATS), the Charlotte Chamber of Commerce, the Centralina Council of Governments, and the Catawba Regional Council of Governments. The project engages employers in the effort to improve air quality by providing them with tools to help their employees take control of their commutes, and by assisting in retooling operations and maintenance activities to reduce emissions.
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Contact: Alan Giles at 704- 336-5836, or Alan.Giles@MecklenburgCountyNC.gov